November 1, 2021 – Today, the Penetron Group announced the appointment of Gene Orefice as Regional Sales Manager for the New York metropolitan area of New York, New Jersey, and Connecticut – a rapidly growing market for Penetron crystalline technology.
As the Regional Sales Manager for Penetron in the Metro Tri-State area, Gene will collaborate with architects, engineers, contractors, and distributors to bring effective concrete waterproofing and durability-enhancing solutions based on Penetron’s proven crystalline technology. Specialized in construction materials, Gene provides profound product expertise to help clients develop the best solutions for commercial, industrial, and municipal projects.
“Gene brings a wealth of industry experience and product know-how to the Penetron team,” adds Christopher Chen, Director of The Penetron Group. “With a thorough understanding of concrete technology, he’ll help our customers solve problems and bring value to their projects – by implementing Penetron solutions.”
Gene will provide key sales and technical support across the tri-state area for both Penetron partners and customers. As part of his sales responsibilities, he’ll also work with Penetron corporate partners to provide support to construction teams and large projects in the region.
A member of the International Concrete Repair Institution (ICRI) with over 35 years of industry experience, Gene’s career has centered on the larger metropolitan area around and beyond New York City. He began his career in the construction industry as a Waterproofing and Restoration Manager in the Metro New York area. Since then, he has held sales management positions at ABC Building Supply and was the Northeast Regional Manager for both Palmer Asphalt and Aquafin.
“As part of the Penetron team, my goal is to be a technical asset and create lasting relationships with our customers and partners,” adds Gene Orefice. “I’m excited to help build these networks and expand sales for Penetron!”
“Our global network of talented and committed people helps Penetron constantly improve and grow,” says Robert Revera, President and CEO of The Penetron Group. “With his experience in the concrete industry, Gene will be an outstanding addition to Penetron. Welcome to the team!”