Media Release

Patrick O’Brien – Penetron Expands Sales Team in the Booming Midwest Market


The Penetron Group announced today the appointment of Patrick O’Brien as the Regional Sales Manager for the Midwest region – a booming market for Penetron crystalline technology.

As the Regional Sales Manager for Penetron across Missouri, Kansas, Nebraska, Iowa, Minnesota, South Dakota and North Dakota, Pat O’Brien will collaborate with project owners/developers, engineers, contractors and distributors to bring effective concrete waterproofing and durability-enhancing solutions based on Penetron’s proven crystalline technology.

“Thoroughly familiar with the vast Midwest region, Pat also brings profound knowledge of concrete technology, cementitious material, and green building processes to the Penetron team,” adds Christopher Chen, Director of The Penetron Group. “Pat’s track record of achieving improved concrete performance, together with decreased material costs, is a perfect fit for our integral crystalline technology. He’ll be able to show architects and engineers in the Midwest how Penetron products and technical support can add value to projects – and solve a range of construction challenges.”

Pat will provide critical technical and sales support across the Midwest region, a part of the country that Penetron has identified to have huge development potential. His sales responsibilities will also include collaborating with key Penetron partners to provide planning and logistical support to the project and construction teams in the region, offering value engineering solutions.

A president of a local ACI (American Concrete Institute) chapter, as well as a former technical committee chair and member of several national committees, Pat is also an accredited LEED Professional. After graduating from the University of Michigan with a B.S.E. in Civil & Environmental Engineering, he began his career in the construction industry with Holcim (now LafargeHolcim) in Georgia. He then moved back to the Midwest with technical and sales management positions in Chicago for Holcim and Sika. Most recently, he held the position of Director of Technical Services at Breckenridge Material Company in Missouri. Pat is a registered Professional Engineer in Illinois and Missouri.

“As part of the Penetron team, I look forward to developing relationships in a new market area with key customers by leveraging my knowledge and industry experience,” adds Pat O’Brien. “My goal is to use our operations, technical services, sales, and research teams to ensure a consistently high level of customer satisfaction!”

Patrick O’Brien is the new Regional Sales Manager for Penetron in a booming market for Penetron crystalline technology

Our man in the Midwest: Patrick O’Brien is the new Regional Sales Manager for Penetron in a booming market for Penetron crystalline technology.

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