On February 5th, 2024, Penetron announced the appointment of Brent Sanders as Southeast USA Account Manager, a market where Penetron continues to rapidly grow market share. This new appointment will further strengthen the Penetron Technical and Customer Support team.
Based in Germantown, Tennessee, Brent Sanders is responsible for Penetron customers across the Southeast USA, including Arkansas, Louisiana, Mississippi, Alabama, Georgia, and Western Tennessee. With sales and technical support experience in concrete admixtures for the construction industry, Brent is familiar with the needs of ready-mix concrete suppliers, architects, and contractors – and providing clients expertise in construction project management, concrete mixes, and construction processes.
“Brent is a welcome addition to our team in the Southeast USA, a dynamic region and ongoing success story for Penetron,” adds Christopher Chen, Director of The Penetron Group and head of all North America activities. “His familiarity with the technology and his experience in the ready-mix and construction community will help us continue to expand in the region and provide our customers with on-site technical support.”
With a Bachelor of Science degree in Concrete Industry Management from Middle Tennessee State University in Murfreesboro, Tennessee, Brent is also NRMCA Level 2 and 3 certified as a concrete technologist. He has held sales and technical support positions at Eden Innovations, a technology company offering nanomaterial concrete admixtures and engineering solutions, GivenHansco, a software and hardware provider for the ready-mix concrete industry, and BASF, the world’s largest chemical manufacturer and construction solutions supplier.
“During my career in the ready-mix concrete industry, I became very familiar with the performance of Penetron’s suite of waterproofing and durability products – and the company’s reputation for top-level customer support,” says Brent Sanders. “When the opportunity to get on board with Penetron in the Southeast came up, it was a quick decision. I look forward to helping grow the business and provide solutions for ready-mix producers across the region.”
“With the commitment of the Penetron team and their broad range of expertise – in North America and around the world – our company continues to optimize our customer support efforts,” says Dale Williams Penetron USA General Sales Manager. “We are delighted to welcome Brent to our organization. His expertise and experience in the concrete industry are an outstanding addition to our team!”
Focus on Southeast USA: With industry expertise and familiarity with the Southeast’s ready-mix industry and construction community, Brent Sanders will help maintain the rapid growth of Penetron USA in an increasingly important market region.
