PENETRON - Penetron’s Concrete Admixture Wins Innovation Award | PENETRON Media Releases

February 5, 2013

Penetron’s Concrete Admixture Wins Innovation Award

PENETRON ADMIX highlighted at SAIE 2012 show as “most innovative product”

As the industry’s only 3rd generation crystalline admixture and most popular waterproofing solution, PENETRON ADMIX was exhibited at the annual SAIE Bologna trade show in Italy as the “most innovative product for 2012.”

PENETRON’s unique crystalline waterproofing technology, coupled with its one-of-a-kind tracer and soluble bag packaging solutions, has made it much easier to integrate the technology into projects and ensure a high degree of quality assurance.

“We’re very pleased with the SAIE innovation award for PENETRON ADMIX,” says Robert Revera, CEO of The PENETRON Group. “It’s further confirmation that our efforts to provide cutting-edge waterproofing solutions to the construction industry have gained recognition around the world.”

The annual SAIE Bologna trade show is the largest industry show in Italy. Showcasing the European construction industry, SAIE Bologna is an important forum for new products, technologies, systems and processes used at construction sites, public works and housing projects, as well as sustainable building and refurbishment efforts.

“People Meet Innovation”

The SAIE Bologna in 2012 also featured a juried exhibit of Technological Innovation in Architecture and Construction with the latest innovations and key trends in the building industry. The award-winners, chosen by a jury of representatives from universities, press and business, were presented in a special People Meet Innovation exhibit.

“This is excellent news, placing us in the company of well-regarded names like DuPont, Mapei, Polyglas and Monier – all global, innovative companies like PENETRON,” adds Jozef Van Beeck, Director of International Sales & Marketing of PENETRON International. “The SAIE award is particularly gratifying, as it emphasizes why we’ve had such great success with PENETRON ADMIX in a variety of projects in Italy – and around the world.”

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