The Penetron Group announced today the appointment of Richard Farmer as Regional Sales Representative for their Midwest and Southern region – a new and booming market for Penetron crystalline technology.
As the Midwest & Southern Regional Sales Representative for Penetron, Richard will collaborate with project owners/developers, engineers, contractors and distributors on effective concrete waterproofing and durability-enhancing solutions using Penetron’s proven crystalline technology. Specialized in concrete construction issues, Richard has profound product expertise and project experience to help clients develop the best solutions for their commercial, industrial and transportation projects.
“Richard brings solid industry experience and product know-how to the Penetron team in North America,” adds Christopher Chen, Director of The Penetron Group. “With a thorough understanding of concrete technology, he’ll be able to show customers how Penetron technology can deliver maximum benefit to help solve problems and add value to projects.”
Richard will provide critical sales and technical support for customers across Penetron’s Midwest and Southern region. As part of his sales responsibilities, he’ll also work with Penetron partners to provide support to construction teams and large projects in the region.
A graduate of Middle Tennessee State university with a degree in Concrete Industry Management, Richard began his career in the construction industry over 15 years ago. With a focus on product and supply sales, subcontracting and general contracting, he held sales management positions at various contracting, ready-mix and concrete supply companies.
“I value the importance of building relationships and, as part of the Penetron team, I look forward to building on the company’s relationships and serving as a technical asset to our customers and partners. There I can apply my experience from working on the front lines of the concrete industry,” adds Richard. “I’m excited about working with all the people who make Penetron successful!”